Positive Growth

We Are Agriculture

Companies seeking an innovative strategy to match their strengths with the needs of their community can look to AFBFA to find alignment and reach their goals. Our mission is to advance public knowledge of agriculture. Simply put, we believe that everyone should know where their food comes from, and to serve this goal we develop ag learning programs and materials. Our work is guided by our commitment to the Pillars of Ag Literacy, an educational framework that we apply globally.

A Cornerstone of the Community

A business can effectively and affordably scale up social engagement by collaborating with an organization that is deeply rooted in the community. The Foundation is uniquely positioned in this regard. Since 1967, we have operated as a nonprofit – engaging in schools, through community activities, and on farms across America. Over the last ten years we’ve focused exclusively on education, sowing seeds in curriculum development and growing alliances with teachers, volunteers and other non-profits. Our core audience of Farm Bureau members and leaders is vast and we’re blessed with their support. Recently, our social media channels have experienced robust growth, enabling our members to be more engaged than ever before. By tapping these various networks our organization now has the capacity to mobilize tens of thousands of volunteers to engage in ag literacy efforts.

For the Long Term

It is a long held tradition for agricultural families to honor the values passed down from previous generations. Perhaps the most durable of these values is respect for the land and the committment to protect it for the future. Ethical behavior in the service of long-term interests is a bedrock trait. Similarly, smart businesses understand the need to put purpose first and to do so in a manner that will reap strategic gains over time. The American Farm Bureau Foundation for Agriculture is very much a future-facing organization. We think big and we think long term. We work to lay a strong foundation through programmatic platforms like My American Farm and Feeding Minds Press. Our charter is to educate the American public, and to achieve this goal we are taking the long-view by focusing on educators and young learners.

In today’s data-driven business environment it is expected that community engagement programs will meet the same reporting requirements as other undertakings in the enterprise. Sponsorship is not only a cost-effective way to enable a company to leverage the infrastructure of a non-profit, it also comes with the added benefit that most non-profits come equipped to measure and report results. The AFBFA has a well documented record of highly effective programs with measurable impact. You can see the results in our quarterly and annual report. Our digital initiatives are wired to advanced analytics tools and our in-the-field efforts are documented with photos and videos.

Opportunities to Engage

Mission-based Support

• General support of AFBFA’s efforts to promote ag literacy.
• Support funds the effort to mobilize volunteers, the development and revision of resources, and the promotion of programs and resources.
• Level of support corresponds to visibility on website and at AFBFA events.

Program-specific Support

• Support for a specific program or project that aligns with AFBFA’s priorities.
• Visibility for sponsor comes through the program or project funded.

Custom Resource and Program Development

• Engage AFBFA’s team to help develop programs and/or resources for your organization that can be leveraged by AFBFA-engaged volunteers.

Combination

• Invest in a combination of mission-based, program support and/or customized resource development.